Finally free from smoking. At your own pace, with attention to what's really going on.
IRW combines acupuncture with infrared light and personal coaching — aimed at the cause of your smoking, not just the symptom.
- A personal approach
- An age-old, proven foundation
- Painless & relaxing
Four reasons to give it a try
A combination of an age-old method, modern infrared technology, and personal attention.
How does IRW work?
Our bodies are said to be run through by energy pathways, also known as meridians: symmetrical channels running from the crown of the head to the fingertips and toes. These pathways allow your life energy to flow freely. Stress disrupts that balance and can show up as physical or emotional complaints — including a heightened sensitivity to addiction.
During an IRW treatment, a small, focused beam of infrared light is aimed at specific points on the ear that connect to the brain — the same points used in acupuncture. This stimulation supports the body in restoring its energy balance. No needles are involved — most people find the treatment deeply relaxing.
This can contribute to:
Personal coaching, not just a device
Is IRW enough on its own? No — and that's exactly why this approach is so powerful. Its strength lies in combining a therapeutic conversation with the IRW treatment. That conversation is based on a specific coaching technique, after which the treatment is tailored to the heart of it. Smoking is rarely "just a habit": there's often a deeper cause underneath it.
What your journey looks like
Clear, personal, and no surprises. Most programs consist of 2 to 3 sessions.
Get in touch
Fill in the contact form — we'll get back to you personally, quickly.
Intake form
You'll receive an intake form by email, which you can fill in at your own pace.
Introduction & treatment
A coaching conversation combined with your first IRW treatment, tailored to your situation.
Follow-up session
We build on the effect and continue working on the underlying cause.
Aftercare & review
Together we check whether your goals have been met and discuss any next steps.
Nicotine pouch (snus) addiction: a growing problem
Snus is a nicotine-containing tobacco product, originally from Scandinavia, used as a pouch placed behind the upper lip. Manufacturers often market it as "less harmful," but some pouches contain more nicotine than several cigarettes combined — with possible damage to teeth, jaw, and the nervous system.
IRW also offers a targeted approach for nicotine pouch addiction: the same infrared stimulation on ear points, combined with coaching suited to the world young people live in.
Ask about options for young peopleWhat does an IRW program cost?
Transparent, with no surprises.
Generally, 2 to 3 sessions are needed to drastically reduce or stop symptoms. The standard recommended treatment is a two- or three-part program — including a personal coaching conversation at every session.
Single IRW treatment
- Intake & coaching conversation
- Full IRW treatment
- Personal follow-up advice
Two-part program
- Everything from 1 session
- Tailored follow-up treatment
- Coaching on your progress
Three-part program
- Everything from 2 sessions
- Deeper coaching on the root cause
- The standard recommended program
Follow-up sessions after completing your program cost €50 per treatment.
Nicotine pouch (snus) addiction in young people: a special rate of €125 applies for three IRW treatments.
Still have questions? Start here
Does an IRW treatment hurt?
No, quite the opposite: most people find an IRW treatment deeply relaxing. No needles are involved — just a focused beam of infrared light on ear points.
How many sessions will I need?
This varies per person. Most programs consist of 2 to 3 sessions: an intake with treatment, a follow-up session, and an aftercare moment.
Does IRW also work for vaping or nicotine pouches?
Yes. The method is also used for vaping and nicotine pouch addiction, with an approach and coaching style suited to (younger) users.
Is IRW a replacement for medical care?
No. IRW is a supportive, coaching-based approach and not a substitute for medical care. If you're unsure about your situation, please also consult your doctor.
How quickly can I get an appointment?
Get in touch via the form or by phone. We respond quickly and schedule a first appointment in consultation with you.
Is IRW the same as acupuncture?
IRW works on the same ear points as traditional acupuncture, but instead of a needle we use a focused beam of infrared light. This makes the treatment just as effective, but completely painless.
Will I gain weight after quitting smoking?
Not necessarily. Because IRW and coaching target the underlying cause of your smoking behavior — rather than just suppressing the urge to smoke — you don't need to replace that urge with something like snacking.
Do you offer IRW treatments in my area?
Our practice is based in Bergen op Zoom, and we treat clients from across West Brabant. Get in touch to discuss what works best for you.
Ready to quit?
Fill in the form or get in touch directly. After submitting the contact form, we'll get back to you quickly.
Direct contact
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RegionBergen op Zoom / West Brabant
Decide to start a treatment program? You'll receive an intake form by email beforehand.